The Truth about Gym Memberships from a Gym Owner
Everyone that joins a gym has a reason to do so. The reason is usually some problem and in the individuals mind, the membership represents solution. Common “problems” could be weight loss, high cholesterol, diabetes, hypertension, looking good for a special event, living longer….and the list goes on. The membership is thought to be the solution and with it the promise of changing their life. In reality the membership offers monthly rental use of gym equipment that the majority of people have no idea how to safely use it, yet alone use it in a manner that will help them solve their problem, the reason they joined to begin with.
What typically ensues is the following: The individual is a new member. They are shown where the equipment, locker rooms, and any other amenities are. A discussion of the new member’s goals and a suggestion of the safest and fastest way to accomplish them are absent. The new member begins their journey. In short order they migrate to the few pieces of equipment they are familiar with. Typically this is the treadmill, bike, or elliptical. They feel out of place but, their “problem” is important to them so they stick with it a few days per week.
Weeks turn to a month and sometime around the second month the new member grows frustrated with a lack of progress or even worse gets hurt. The proverbial towel as the new member says “why bother?” Once this has happened enough, the new member never returns to the gym and any chance of solving their problems is lost forever. In a nutshell, gym memberships DO NOT WORK!
Today there are more gyms, health clubs, and fitness centers in the United Sates than there ever have been. Yet we have epidemic levels of obesity, diabetes, and heart disease. Again gym memberships do not work. So the industry is failing to deliver solutions to people’s problems. Instead the industry response has been to drop the price, or go 24-7. The business model becomes “we are cheap and ONLY $ a month” or “you can exercise whenever you want.” The same membership you had two years ago at half the cost per month is not going to work. If you have no idea how to safely and effectively exercise the fact no one is around or you can exercise whenever you want does not help you. Neither of which provides the solution to any problems.
Fortunately there is a new trend reshaping the fitness industry. Known as training gyms or hybrid training gyms, these facilities are providing real long term solutions to member’s problems. FitWorkz is one of these new, albeit rare breed. Rather than monthly rental access to traditional gym equipment, WE are sitting down and asking what the new member’s goals are. Then mapping out the fastest way to not only reach their goals but maintain them. Rather than focus on selling as many memberships as possible, our focus is changing lives!
Today we offer various memberships but the similarities to the typical gym membership stop there. FitWorkz is offering training or coaching along with a plan for the member. In the past the only option for this was costly one-on-one personal training. Our training memberships offer affordable access to functional workouts using very little of traditional gym equipment. Functional training offers an infinite variety of exercises so members never get bored; you really don’t enjoy another 3 sets of 10 anything do you? Most importantly functional training helps you get the best results in the shortest amount of time. Plus, there is very deliberate social engineering going on and members are feeling a part of a fitness community, so much more than just a gym membership. This community environment provides a level of motivation, support, and accountability not seen in the fitness industry.
Members are empowered with knowledge/coaching, affordable access to training, a supportive community offering a gentle tug or push toward their goals, and most importantly they are having FUN exercising and reaching their goals. Solutions to these member’s problems are being offered and realized. If you too have problems, and we all do, ask about our “30 Day Personal Coaching Experience.” Let’s be honest…You already know that the same old membership is going to get you the same old results.
This article is the courtesy of Raymond M. Binkowski former fat guy, author of “Eat by Color”, personal trainer and owner of FitWorkz. Its intent is to be shared. If sharing the previous following statement MUST be included any time this article is reproduced in part or entirety. So please feel free to share, you just might change a life!